Finding Your Niche: Establishing an Ecological Focus for Your Firm

Demand for ecologically beneficial landscapes is increasing, and businesses with an ecological focus realize an expanded client base and an invigorated creative atmosphere.  Offering an ecological approach, however, requires knowledge and skills rarely taught in horticulture and design programs.  This presentation guides landscape architects, designers, contractors, and others through what’s needed to establish a respected, visible presence in the fields of ecological landscape design and management.  Participants gain a new understanding of local plant communities, learn about design projects modeled on regional ecosystems, acquire practical design, restoration, and management techniques, and discover new ways grow their skills and businesses.